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ICAgile

Agility for Marketing


Description
Take part in this marketing course to learn how to make marketing teams more able to recognise customer needs, adapt to the external environment and work effectively in complex environments.

Please note that this course is not accredited by ICAgile and will contain no instructor led sessions. This means the course is entirely self paced and you will receive a Featur Labs certificate upon completion.

This same course will be available from January 2023 as an accredited ICAgile course should you wish to participate in instructor led sessions and gain accreditation.
Content
  • Section 1
  • Welcome and Introduction
  • Business Evolution
  • Reflection on the business environment
  • Agile Principles
  • Marketing Values and Principles
  • Defining Agility in Marketing
  • Oreo Case Study
  • Organizational Mindset
  • Mental Models
  • Psychological Safety
  • Section 2
  • Current Business Structures
  • Designing for Adaptive Orgs
  • Vision, Mission and Purpose
  • Design your Vision, Mission and Purpose
  • Customer Centricity
  • Feedback Loops
  • Section 3
  • Introduction to Scrum
  • Scrum Artifacts
  • Scrum Reflection
  • Kanban
  • Kanban Practices
  • Kanban Example Board 1
  • Response 1
  • Kanban Board Example 2
  • Response 2
  • Agile Frameworks reflection
  • Information Radiators
  • Backlogs
  • User Stories
  • Definition of Done (DoD)
  • Portfolio Kanban
  • Alignment at Scale
  • Section 4
  • Introduction to Canvases
  • Design Thinking
  • Design Thinking Experiment
  • Lean Startup
  • Lean Startup Case Study
  • Business Model Canvas
  • Value Proposition Canvas
  • Empathy Map
  • Canvases Task and resources
  • Introduction to Measuring Agile
  • Measuring a culture of Agility
  • Section 5
  • Description and pre-work for session 5
Completion rules
  • All units must be completed